It's 2021, and patients expect a digital experience from their health care providers. Nearly 80% of the population uses email on a regular basis and many prefer to receive brand communications via email. The healthcare industry has long avoided email marketing because standard messaging tools did not have the security standards in place required for HIPAA compliance. However, technology has evolved and many marketers do not know that it is possible to safely use PHI to create effective email marketing campaigns. Using the right technology allows you to create campaigns that not only keep PHI safe, but also improve patient engagement and increase revenue. 

In this webinar, participants will learn how to safely use PHI to personalize emails and create more effective email marketing campaigns. Topics we will discuss include:
 
  • Recognizing when HIPAA-compliant solutions are needed
  • Keeping patient data safe and avoiding HIPAA violations
  • Increasing engagement with audience segmentation
  • Using personalized emails to improve open and click rates
  • Best-practices for email marketers in the healthcare industry
  • Example use cases and case studies
  • How to vet an email vendor for HIPAA compliance

Join LuxSci Sales Director Krista Barton as she explains the steps organizations need to take to use email marketing platforms in a HIPAA-compliant manner. The 60-minute webinar will feature a live question and answer session at the conclusion, and it is free to attend. A recording will be made available to all registered participants after the webinar. 

Date: Wednesday, May 19, 2021, 12:00pm-1:00pm EST