HIPAA-Compliant Communications Health Check


Communications – and personalization, in particular – can impact every step of the healthcare journey, from the selection of providers and insurance, all the way to post-hospitalization, in-home care, and ongoing healthy living. At the same time, healthcare data security and regulations, such as HIPAA, often hold back providers, payers, and suppliers from truly connecting with their patients and customers – and making a real difference in the delivery of effective, efficient healthcare outcomes.

This guide will walk you through the full range of HIPAA-compliant healthcare communications use cases and capabilities available today to help determine what would be most valuable to your organization. Once you complete and submit your checklist – it takes about 5 minutes – we'll generate your personalized communications health check report and send it to you via email.

By taking this assessment, you’ll learn how you can take your healthcare engagement and personalization efforts to a new level, improving outcomes and growing your business – all while keeping data safe, secure, and compliant.



It covers the following:

• Section 1: Capabilities for personalized healthcare communications
• Section 2: HIPAA-compliant Marketing: What’s possible?
• Section 3: Business Intelligence: Are HIPAA-compliant Forms for you? 


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Section 1: Capabilities For Personalized Healthcare Communications

Personalized healthcare engagement can empower providers, payers, and suppliers to deliver more tailored journeys for individual patients and customers – with the goal of improving healthcare experiences and outcomes.

Foundational capabilities include:

Patient and customer communications – HIPAA-compliant
Allows for healthcare providers, payers and suppliers to communicate with patients and customers using PHI data.

1) Which communication channels do you use with patients and/or customers today? (check all that apply)











2) Email Volume
On average, how many emails per month do you send to your patients and/or customers – includes both HIPAA-compliant emails and emails that do not require HIPAA-compliance?








3) Email Volume
What percentage of your total emails sent are HIPAA-compliant emails?








4) Types of Email
Email can be used to support patient and/or customer communications across the healthcare journey – from the selection of health providers to insurance and administration to post-hospitalization and in-home care.

What types of healthcare communications do you use email for?












5) If you are using channels other than email for the communication types listed above, which ones are they? (check all that apply)


 








6) Encryption
Encryption is the method by which information is encoded to hide its true meaning. Encryption is used to protect data both at rest and in motion.

How do you encrypt your emails with ePHI data today (check all that apply)?

– no need for encryption






7) Email Infrastructure
Email infrastructure includes the software and the hardware components used to send emails. It includes mail servers, agents, and IP addresses – the basics that you need for the successful delivery of email.

Which of the following models do you use for your email infrastructure?






8) Integrations
Integrations include existing technology platforms and applications that you integrate email processes and/or data with, such as electronic health record systems (EHR), customer data platforms (CDP), and customer relationship management systems (CRM).

What systems and software are currently integrated with your email solution?

EHR


(please list below)


Please type in any vendor names below (optional):


9) What systems and software do you plan to integrate with your email solution in the future?

EHR





10)Reporting & Analytics
Ability to track email performance and key metrics to measure ROI and contribution to the business or organization.

How do you measure email performance today – what are your key metrics?
(check all that apply)

 










Section 2: HIPAA-compliant Marketing: What’s possible?

11) HIPAA-compliant Marketing
Ability to send marketing emails to patients and/or customers that leverage PHI for personalization.






Advanced HIPAA-compliant email marketing functions include:

12) Easy-to-use drag & drop email builder for any user
Create HIPAA-compliant marketing emails in minutes.







13) Segmentation
Hyper-segment email lists to drive an unlimited number of campaigns for the best results – reach multiple targets with a single email.







14) Brand customization
Customize emails to your brand or any brand, choose from pre-built templates to start – adapt to each and every customer experience you deliver.







15) Automation
Leverage trigger automation to accelerate workflows by automatically initiating the next step in email campaign flows based on users, deliverability, security, and business need.







16) High Volume Email for marketing
Send millions of secure emails per month with automatic encryption and the ability to scale and grow over time.







17) SMTP and API integrations
Easily Integrate your EHR, CDP and CRM systems with API and SMTP capabilities.







Section 3: Business Intelligence: Are HIPAA-compliant Forms for you?

Secure forms enable providers, payers, and suppliers to collect all kinds of patient and customer information, including PHI data, via web forms or PDFs. You can easily access the data securely from any device via a web browser and you can integrate the data with existing systems and applications with API connectivity to increase analytics capabilities and business intelligence.

Advanced capabilities include:

18) Secure forms
Safely collect, store and access information and PHI data from patients and customers using web forms or PDFs.







19) Ink signatures
Enable digital forms with ink signatures for confirmations, certifications, and verifications, or other processes.







20) Business intelligence
Automatically integrate form data into existing systems and apps for deeper analytics and improved business outcomes.







21) Fully customizable forms with flexible fields – including surveys
With HIPAA-compliant data protection, collect any combination of data that you need across multiple form fields – including PHI data.







22) Accelerated workflows
Integrate form data into existing business processes to reduce manual work and improve the efficiency of data collection and related actions.







23) Marketing automation
Automated integration of compliant form data into systems and workflows to improve engagement